Will Tumblr's design model become more popular with other platforms. - JENNA TRANTAU

JENNA TRANTAU

Tumblr does not have an algorithm or any sorts and that is a key element to why so many people still used the platform after all the scandals it's gone through with child pornography in 2018. “Forty-eight percent of its active users and sixty-one percent of its new ones are Generation Z.” (Chayka, 2022).This makes me wonder where the direction of social media is going. It is proven in many studies how social media cannot replicate the same authenticity as in person because of the constant judgement and need to fit into societal ideologies. So will we turn to anonymity for an escape of these online expectations or continue to fuel unrealistic standards that we face each day.

As a consumer I am getting tired of all the influencer's trying to sell me products and have a career with doing so. The targeted marketing is invasive and Generation Z I predict in the future will try and put a stop to this. People also feel like social media addiction is a real issue that needs to be solved. Tumblr's idea of actually looking at content that isn't constantly wanted to sell you something is refreshing to the user. This project has allowed a new perspective on the application and why it is so popular amongst some cohorts of people. Although it is a little too wacky for me to use personally I wonder what the platform will look like in the new coming of years with a new CEO in control. 

Chayka, K. (2022, January 14). How Tumblr became popular for being obsolete. The New Yorker, https://www.newyorker.com/culture/infinite-scroll/how-tumblr-became-popular-for-being-obsolete












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