CS 371 - Blog Post 1 - Carpino

Hi everyone! One of my favourite social media platforms is Instagram. Something within the world of Instagram that I find interesting is the “World Record Egg”, posted in January of 2019. The account, @world_record_egg, posted a singular picture of an egg to its account in hopes of setting the world record for the most liked post on Instagram. At the time, this meant beating Kylie Jenner, who’s post had 18 million likes. The account quickly achieved its goal, the picture of the egg currently having over 56 million likes. It was later revealed that the account was owed by advertisers who featured the egg in a Hulu commercial, aiming to raise mental health awareness. I find it fascinating that even before this was known to be its purpose, the campaign on the basis of setting a world record was capable of causing such mass hysteria across the internet. It is baffling that I remember my 17-year-old self being excited by this seemingly silly movement, having even liked the picture myself, yet I had no concrete reason as to why. I think it allowed users to feel a sense of belonging — you were able to have a role in this collective common goal, no matter how ridiculous. This post showcases how powerful of a communication tool Instagram truly is.


https://www.instagram.com/world_record_egg/





Comments

  1. Madeleine CatalliSeptember 15, 2022 at 5:25 PM

    I totally forgot about this and can't believe it was already 3 years ago! As you said it's crazy that people (along with myself) were so quick to participate even without knowing what the purpose of the egg post was. This example just goes to show how powerful the internet and these social media platforms really are, but also how easy platforms like instagram allow us to come together to raise awareness, money, and or just beat a record for the most liked photo.

    ReplyDelete
  2. Sydney FriedSeptember 16, 2022 at 11:30 AM

    Hey Avery,
    It’s honestly crazy how one person comes up with this idea, and millions of people follow through by liking a simple photo of an egg due to social media. I remember people posting it on their social media accounts, telling everyone to like it, and I participated in the trend by liking the photo. It just shows you the power of social media and how many audiences it can reach by one person sharing a post. I recently just looked up the account on Instagram, and it’s actually a verified account with 4.7 million followers, which is bizarre since it’s just a regular picture of an egg.

    ReplyDelete
  3. Erika PerliniSeptember 16, 2022 at 4:20 PM

    Hi Avery,
    I loved following this post when it first came out on Instagram! I thought it was so funny that so many people liked a photo of an egg. I remember hearing when it beat out Kylie's post of Stormi and I didn't believe it at first. I agree with you how this photo brought a sense of belonging, more instagram pages should follow this.

    ReplyDelete
  4. Isaac CardosoSeptember 20, 2022 at 10:28 AM

    Hi Avery,
    This just brought back a great memory! I completely forgot about this post and it initially blowing up. I remember my friends and even family and I would check the egg to see if it finally broke the record and although it was completely pointless it's kind of cool to see everyone coming together to do something random and fun on social media!

    ReplyDelete

Post a Comment

Popular posts from this blog

CS371 Blog Post #1 - TikTok Icebreaker - By Sarah Humphreys

Image
CS371 Blog Icebreaker (TikTok) - By Sarah Humphreys Hello! My name is Sarah Humphreys, and I am a third year Communication Studies student, with a minor in Education and North American Studies. I utilize various social media platforms daily, and my favourite platforms would include, Instagram, Pinterest, YouTube, and TikTok. I love these platforms as I can explore an abundance of interests, including fashion trends, healthy lifestyle accounts, and workout routines. The platform I favour the most is TikTok as you can quickly absorb convenient content when time is limited. TikTok produces short and snappy videos, and I find my algorithm to be very accurate in showcasing my interests. A particular TikTok account that I find compelling is @movementwithjulie ( https://www.tiktok.com/@movementwithjulie?lang=en ), this account focuses on showcasing workout routines that target different muscles, and each video is conveniently labelled so you can find the desired workout you are looking for in...
Read more

CS371 Blog Post #3 - Tiffany Chan

In class, we talked about Baym’s four perspectives on the causal relationship between technology and society, which technological determinism is evident in The Guardian's article discussing Facebook’s Awareness of Instagram’s Harmful Effects on Teenage Girls . Technological determinism is when technology plays a principal role in society’s transformation, ultimately having an effect on our everyday lives. Although Instagram was originally intended to share photos and videos with one’s friends and family, it has provided new opportunities for social media influencers and celebrities to post heavily filtered content of themselves and their lives to showcase a glamourized lifestyle. What was once a fun and carefree platform has now become a competition for others to gain popularity based on their looks and lifestyle, breeding toxicity within the platform. With the constant comparison, young individuals, especially teenage girls feel pressured to achieve this ‘perfect’ life, which affe...
Read more

Cs 371 - blog post #1 - Kim Browne

Image
  Hi everyone, my name is Kimberly Browne, and I'm a 3rd-year communications student! I love music and think Spotify stands out from every other music platform. I make many playlists and can find different songs with some of the features that Spotify has. Discovery weekly is a Spotify-generated playlist that releases 30 songs every week based on your music taste. Another feature called "go to radio" plays similar songs to the one you're currently playing, and when I'm making my playlists, the "enhanced" feature adds similar ones to your playlist. I find it funny that there's a constant argument between people choosing the two major streaming platforms, Apple Music, versus Spotify. However, because of these features, being able to see friends' listening activity and the app's clean layout, I switched from Apple Music to Spotify. If you like making playlists and finding new music/genres, consider making Spotify your new music platform!
Read more